Infographics for Link Building: Step-by-Step Guide

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infographics for link building

Did you know that infographics are 30x more likely to be read than text-only content? In today’s digital landscape, where attention spans are shrinking, visual content has become a powerful tool for engagement—and more importantly, for link building.

High-quality backlinks remain one of the strongest ranking factors in SEO. However, earning them isn’t easy. That’s where infographics come in. They combine eye-catching design with valuable data, making them highly shareable and link-worthy content.

In this article, you’ll learn:

  • Why infographics are a secret weapon for link building.
  • A step-by-step process to create and promote infographics for backlinks.
  • Pro tips to maximize results and track success.

Let’s dive in!

Before jumping into the how-to, let’s understand why infographics work so well for earning backlinks:

1. Visuals Get More Engagement

  • The human brain processes images 60,000x faster than text.
  • Infographics generate 3x more shares than other content types.

2. Naturally Linkable Format

  • Bloggers, journalists, and educators love citing infographics because they simplify complex data.
  • Websites that reference statistics often link back to the original source (your infographic).

3. Boosts Brand Authority

  • A well-researched infographic positions your brand as an industry expert.
  • When others share it, your brand gains free exposure and credibility.
  • Unlike news articles, a high-quality infographic can keep earning backlinks for years.

Now, let’s break down the step-by-step process to leverage infographics for link building.

Step 1: Research & Topic Selection

The success of your infographic depends on choosing the right topic. Here’s how to pick a winner:

  • Use Google Trends, BuzzSumo, or AnswerThePublic to see what’s popular in your niche.
  • Look for data-heavy topics (e.g., “Statistics on Remote Work in 2024”).

B. Identify Content Gaps

  • Check competitors’ infographics—can you create something better?
  • Search for “your keyword + infographic” to analyze competition.

C. Target SEO Keywords

  • Use Ahrefs, SEMrush, or Ubersuggest to find low-competition, high-traffic keywords.
  • Example: Instead of “SEO tips,” target “SEO statistics 2024 [Infographic]”.

Step 2: Design an Engaging Infographic

A poorly designed infographic won’t attract links. Follow these best practices:

A. Choose the Right Tools

  • Free: Canva, Piktochart, Venngage
  • Advanced: Adobe Illustrator, Figma

B. Structure for Maximum Impact

  • Headline: Clear, benefit-driven (e.g., “How AI is Changing Marketing [2024 Data]”).
  • Data Visualization: Use charts, icons, and comparisons for easy digestion.
  • Color & Branding: Stick to 2-3 colors + include your logo and URL.
  • Sources & Citations: Adds credibility and encourages backlinks.

C. Optimize for SEO

  • File Name: seo-statistics-2024-infographic.png (not image123.png).
  • Alt Text: Describe the infographic for search engines.
  • Compress Image: Use TinyPNG to reduce load time.

Step 3: Publish & Optimize for Maximum Reach

Your infographic won’t build links if it’s just sitting on your site. Here’s how to publish it effectively:

A. Create a Dedicated Blog Post

  • Write a 300-500 word introduction explaining the infographic.
  • Include an embed code (so others can share it easily).

B. Submit to Infographic Directories

  • Visual.ly
  • Daily Infographic
  • Infographic Journal

C. Share on Social Media

  • Pinterest: Ideal for infographics (use keywords in the pin description).
  • LinkedIn & Twitter: Tag influencers who might share it.
  • Facebook Groups & Reddit: Share in relevant communities.

This is where most people fail—they don’t actively seek backlinks. Here’s how to do it right:

  • Use Ahrefs’ Backlink Gap Tool to see who links to competitors’ infographics.
  • Search for “write for us” + your niche to find guest post opportunities.

B. Craft a Personalized Outreach Email

Here is an Example of an outreach email:

“Hi [Name],

I noticed your recent article on [Topic]. My team just published an infographic on [Related Data] that could add value to your readers.

Here’s the link: [URL]

Would you consider adding it to your post? I’d be happy to share it with my audience as well!

Best,
[Your Name]”*

  • Use Check My Links (Chrome extension) to find broken infographics.
  • Email site owners suggesting yours as a replacement.

Step 5: Track & Measure Success

To ensure your efforts pay off, track these metrics:

  • Tools: Ahrefs, Moz, Google Search Console

B. Traffic from Infographics

  • Google Analytics → Behavior → Landing Pages

C. Social Shares & Embeds

  • BuzzSumo to monitor shares.

Pro Tips for Better Results

  1. Repurpose Old Infographics
    • Turn them into videos, slideshows, or Twitter threads.
  2. Collaborate with Influencers
    • Co-create infographics for wider reach.
  3. Update & Re-Promote
    • Refresh outdated data and re-share annually.

Conclusion

Infographics are one of the most effective ways to earn high-quality backlinks. By following this step-by-step guide, you can:

  • Create visually appealing, data-driven infographics
  • Publish and optimize them for SEO
  • Promote strategically to earn backlinks
  • Track performance and refine your strategy

Ready to boost your link-building game? Start creating your first infographic today!

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