Google Merchant Center allows retailers to save product filters

The ability to save product filters has been spotted in Google Merchant Center. We’ve reached out to Google for more details about this feature but have not received a response at the time of publication.

Saveable product filters in Google Merchant Center.
A screenshot of product filters in Google Merchant Center. Image: Kirk Williams.

Tip of the hat to Kirk Williams of ZATO Marketing for bringing this to our attention.

Why we care

This nifty, albeit minor, update can save marketers some time that might otherwise be spent fumbling through data to find what they’re looking for. Being able to save product filters enables marketers to more quickly analyze different product categories, such as clearance items, for example.

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About The Author

George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.