Google Ads scripts rolls out support for asset-based video ads

Google Ads scripts now supports asset-based video ads, the company announced via its developer blog on Monday. This functionality replaces the previous media-based video ads. This announcement follows the same change in v9 of the Google Ads API, announced in November 2021.

Why we care. Advertisers that have scripts to create new video ads must migrate their code by February 28, 2022. After that date, media-based video ads will no longer be supported and their scripts will start failing with errors.


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George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.