After 13 years, Frédéric Dubut, principal product manager, core search & AI, departs Microsoft

After thirteen years at Microsoft, Frédéric Dubut, principal PM manager, core search & AI at Microsoft, announced his departure on Monday. Dubut has been an avid contributor to the search community, lending his insights into the inner workings of Bing for our Bing SEO guide as well as speaking at SMX on webspam and penalties, Bing’s “quest for intelligent search” and more. 

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Dubut explains how search engines are shifting their focus to understanding intent as opposed to just keywords.

Why we care. In addition to being an industry, search marketing is also a community of professionals that do our best to share what we know so that our colleagues and the brands they work for can succeed. In his role at Microsoft, Frédéric Dubut exemplified these qualities and greatly contributed to the industry’s understanding of how Bing crawls, indexes, renders and ranks. Dubut has not disclosed where he’s headed next, nevertheless, we hope the best for him and are optimistic that whoever steps into his now-former role will also be a steward and advocate for SEOs.

About The Author

George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.